A. G. Lafley is chairman, president and CEO of P&G. Additionally, he works as a business and strategy consultant. Roger L. Martin is a strategy, innovation and integrative thinking adviser, and also dean of the Rotman School of Management.
Roger L. Martin Books
- Listen to the Intro00:46
What's Playing to Win about?
Playing to Win (2013) introduces a strategic framework that illustrates how companies can achieve success by making deliberate and well-considered choices. It delves into the "Five Choices Framework," detailing essential decisions that leaders must make to develop winning strategies. Using real-world examples, it emphasizes that a disciplined approach to strategy can create sustainable competitive advantage and turn companies into industry leaders.
Who should read Playing to Win?
- Entrepreneurs looking to refine their business strategy for market dominance
- Business students curious about practical strategic frameworks used by leading corporations
- Start-up founders looking to position their ventures for success in competitive markets
- Listen to the Intro00:38
What's A New Way To Think about?
A New Way To Think (2011) presents a paradigm shift, arguing that companies could achieve sustainable success and shareholder returns by prioritizing customer satisfaction over the traditional focus on maximizing shareholder value.
Who should read A New Way To Think?
- Business leaders
- Shareholders
- Customer experience advocates
