Rohit Bhargava is an author, marketing and business expert and trend curator. He is also CEO and founder of the Influential Marketing Group, and a two-time TEDx speaker. Non-Obvious is his second bestselling book.
Rohit Bhargava Books
- 1
Non-Obvious
Rohit Bhargav
How to Think Different, Curate Ideas & Predict the Future
4.0 (22 ratings)
Listen to the Intro01:00What's Non-Obvious about?
Non-Obvious is all about detecting important trends, an essential part of running a business. You can't accurately predict the future by looking at obvious, surface-level influences – the important ones are hidden underneath. These blinks offer advice on identifying meaningful changes, while outlining some prominent trends we're likely to see in the future.
Who should read Non-Obvious?
- Anyone who wants to learn about spotting trends
- Movers and shakers searching for an investment with high potential
- Curious readers who want to know what tomorrow's trends will be
- 2
Personality Not Included
Rohit Bhargava and Guy Kawasaki
Why Companies Lose Their Authenticity And How Great Brands Get it Back
4.0 (21 ratings)
Listen to the Intro01:01What's Personality Not Included about?
Personality Not Included (2008) explains how to build an awesome public face for your company. These blinks teach you how to develop a strong personality for your business, explain why that’s so important and help you clear the barriers between you and business success.
Who should read Personality Not Included?
- Entrepreneurs and leaders who want to build or improve their businesses
- CEOs who want to put a face on their company
- Marketing novices and experts alike