Die besten 41 Bücher zu Start-Ups

The Start-Up of You (2012) is a guide to how you can leverage strategies used by start-ups in your own career: being adaptable, building relationships and pursuing breakout opportunities.

In a world where entire industries are being ravaged by global competition and traditional career paths are fast becoming dead-ends, everyone needs to hustle like an entrepreneur.

• Anyone who wants to understand what the right career is for them and how to achieve it
• Professionals who are considering a career or industry change
• Professionals who want to leverage their network more effectively

Make Your Mark features the wisdom and tips of 21 of the most successful entrepreneurs and creatives of the last few years. These artists, coders, developers and writers share the secrets and ideas that have helped them take their respective markets by storm.

• People working in the creative industry
• Anyone looking to turn their creative skills into a business
• Leaders, managers and CEOs

The Founder’s Dilemmas (2013) reveals exactly what it takes to become the founder of a start-up company. Drawn from the author’s research and case studies, this step-by-step guide will help you navigate the rough waters of your company’s early stages.

• Budding entrepreneurs ready to start a new business
• Experienced business owners ready for a new challenge
• Investors looking for advice on evaluating start-up companies

The Startup-Playbook (2012) gives you business-building tips straight from the founders of some of the world’s biggest start-ups. By conducting interviews with the founders of companies like LinkedIn and Spanx, the author uncovers what you need to do to make it big.

• Current and aspiring start-up founders
• People interested in running a successful business

How to Start a Start-up (2015) is a practical guide to founding your own company. From pitching for funding to hiring employees, these blinks offer tips, strategies and insights about the first steps a start-up should take to forge a path toward solid, sustainable growth.

• Budding entrepreneurs
• Business students thinking about their options after completing their degree
• Anyone interested in what goes on behind the scenes at start-ups

Business Execution for Results (2013) is a guide to building a better business. These blinks offer a practical plan for setting appropriate goals and performing the necessary analyses to create a winning business strategy that will lead your company straight to the top.

• Business owners and new entrepreneurs
• Leaders and executives in small to mid-sized companies

Dear Founder (2018) is a comprehensive introduction to the basics of setting yourself up in business and founding a kick-ass startup. Packed full of handy tips and actionable advice from seasoned industry pros, these blinks will prepare you to both preempt and overcome everyday obstacles on your way to the top.

• Entrepreneurs
• Leaders
• Mentors and coaches

Simple Tips, Smart Ideas (2019) is a guide for small businesses that delivers on the promise of its title. Erica Wolfe-Murray distills cutting-edge industry knowledge on business growth, savvy marketing, and sustainable innovation into a range of easy-to-follow tips and ideas, all geared toward businesses that skew more boutique than behemoth. 

• Small business owners in need of a boost
• Employees dreaming of creating their own start-up
• Anyone who wants to turn a profit from their side-hustle

UX for Lean Startups (2013) provides an innovative, cost-effective approach to researching and designing products and services. Geared toward start-ups and companies that want to act like them, it shows that you can provide your customers with an excellent user experience while keeping your time and money expenditures as lean as possible.

• Entrepreneurs
• Product designers, managers, and engineers
• Start-up workers and founders

Startup Seed Funding for the Rest of Us (2015) provides insight into how to secure investors for your new business, even if you’re located outside a major start-up community. Its practical advice will explain how to make your business more attractive to investors and how to build the relationships you need to secure start-up capital.

• Start-up founders looking for investors
• Entrepreneurs working outside a major start-up community
• Innovators wanting to commercialize a product

Resilient (2021) is an intimate account of entrepreneur Sevetri Wilson’s journey from self-funding her first company to securing ongoing capital for her second. It provides early-stage founders insight into every step of building a business – from initial concept to securing the finances needed to scale.

• Aspiring entrepreneurs
• Innovators looking to turn their ideas into marketable solutions
• Startup founders who need to raise capital

Masters of Scale (2021) is part fascinating anecdote, part how-to guide for entrepreneurs who are preparing to launch their product or scale up their company. With case studies and stories behind some of the world’s biggest companies, it isolates the principles behind successfully scaling up.

• Serial entrepreneurs
• Investors looking to scale a startup
• Executives seeking to grow their companies

Self-Made Boss (2022) is a practical starter kit for anyone looking to start a small business. It’s packed with advice and case studies looking at small businesses from across the United States, with step-by-step instructions for turning your great idea into a successful business. 

• Small business owners
• Aspiring entrepreneurs
• Anyone curious about how brands are built from the ground up

Disrupt You! (2015) is an entrepreneur’s guide to driving innovation and impact. It draws on some of the biggest success stories in business and offers actionable tips for solving real-world problems and finding opportunity in failure. 

• Entrepreneurs seeking to drive disruption
• Optimists who want to find opportunity in failure
• Anyone who looks at successful start-ups and asks, “What’s their secret?”

Build (2022) is a self-styled “mentor in a box” –⁠ an encyclopedia of business advice about everything from getting a job and managing a team to telling a story around your product and being a successful CEO. A mentor is an absolute must-have for anyone who aspires to start and run a business –⁠ but not everyone has one available right away. That’s what Build is for.

• New graduates who aspire to found their own businesses
• CEOs thinking about quitting and starting something new
• Anyone who wants to see their idea for a product, service, or company come to fruition

The Innovator’s Dilemma explains why so many well-established companies fail dismally when faced with the emerging markets they create. This Blink focuses on one of the book’s central themes: disruptive innovation.

• Anyone interested in why big companies are so vulnerable to disruptive technologies
• Business executives
• Anyone who wants to take advantage of technological innovations

From Start-Up to Grown-Up (2021) is a guide for founders and CEOs of start-ups that are on the way to scaling up. Combining the author’s award-winning coaching practices with collected insights from notable founders and CEOs, it outlines the leadership skills you need to grow alongside your business.

• Start-up founders
• New CEOs and managers
• People interested in boosting their leadership skills

Burn Rate (2022) is the no-holds-barred story of Andy Dunn, cofounder of menswear startup Bonobos, and his struggles with bipolar disorder. Long in denial about his diagnosis, Dunn eventually faced up to the condition – but not before it had nearly cost him everything.

• People interested in mental health
• Startup aficionados
• Memoir lovers

Two Weeks Notice (2023) is your step-by-step guide to launching a successful online business. It provides you with the tools and tricks you need to become your own boss – and gain the creative and financial freedom to live your best life. 

• Newly minted online entrepreneurs and established business owners
• Courageous women who are ready to be their own boss
• Anyone fantasizing about ditching their 9-to-5 

Traffic Secrets (2023) reveals an explosive truth: your dream customers are primed and ready. Learn how to analyze your target audience, locate their hotspots, and capture them with evergreen growth-hacking strategies. This game-changing guide unveils precise techniques for driving consistent traffic to your funnels, laying the foundation for unstoppable online growth.

• Starving startups
• E-commerce entrepreneurs
• Online course creators

The Young Entrepreneur (2022) unveils the heart of the entrepreneurial journey for the next generation. Merging audacity with actionable insights and world-shaping vision, it invites young minds to navigate the business maze, tap into resilience, and become the force of change our world craves.

• Aspiring young business visionaries
• Students exploring entrepreneurial pathways
• Innovators seeking impactful change

Ready, Fire, Aim (2007) reveals proven business-building methods for achieving success fast. It also shows how you can duplicate winning strategies across multiple lucrative ventures so you never have to rely on just one. Learn essential entrepreneurial skills and strategies to vastly improve any business endeavor while positioning yourself to enjoy financial freedom.

• Experienced and aspiring entrepreneurs
• Career professionals
• People working in sales or marketing

The Idea is the Easy Part (2023) offers a refreshing, no-nonsense guide to the entrepreneurial journey, countering common myths about startup success and failure. With insights from decades of firsthand experience, it’s an enthusiastic yet realistic manual for aspiring entrepreneurs, providing practical advice on making informed decisions at every stage of the startup process, from ideation to execution.

• Current and aspiring entrepreneurs
• Anyone wanting to sort the startup fact from fiction 
• People with big ideas that they want to become a reality

Million Dollar Weekend (2024) offers a deep dive into converting entrepreneurial dreams into concrete successes. Through riveting insights, you’ll be guided on how to overcome the fear of starting, embrace the power of asking, and leverage every rejection as a stepping stone toward your goals. All of this will set you on a path of exponential growth and lasting impact in the entrepreneurial world.

• Aspiring entrepreneurs seeking practical startup advice
• Digital marketers looking for growth hacking techniques
• Small business owners interested in community building

Read Write Own (2024) shows how blockchain can revive the democratic promise of the early internet. It examines the internet across three eras: the early democratic but read-only age of the web, the “read-write” age, centralized under corporate control, and now the "read-write-own" movement, occasionally termed web3, whereby blockchain networks empower user communities, not just big tech firms. With lucid prose and tech industry expertise, it provides historical context and an inspirational guidebook for a more open, equitable digital future.

• Tech enthusiasts eager to understand the next major wave of internet innovation
• Entrepreneurs and builders seeking new opportunities in web3 spaces.
• Advocates of decentralized systems and collaborative economies who want an empowered open web

Problem Hunting (2023) is a comprehensive guide for aspiring tech entrepreneurs, offering practical advice on every aspect of building a startup. It provides step-by-step instructions for finding product-market fit, developing products, marketing, assembling a team, and securing funding. Drawing on the experiences of successful tech companies, it serves as a valuable reference for navigating the complexities of launching and scaling a business.

• Aspiring tech entrepreneurs seeking practical startup advice
• Tech industry professionals interested in product development
• Investors and venture capitalists evaluating new startups

Building Your Money Machine with ChatGPT (2024) opens up new possibilities for online business using AI to streamline tasks and spark creativity. It shows you how ChatGPT can assist in automating your marketing, generating fresh ideas, and increasing productivity. This guide is your key to transforming AI into a valuable business partner.

• Small business owners seeking AI-driven marketing and productivity enhancements
• Freelancers looking to streamline tasks and boost creativity
• Entrepreneurs exploring innovative tools to grow their online presence

The Startup Lifecycle (2024) gives you a step-by-step roadmap for navigating each phase of your startup’s journey, from initial concept to profitable exit. Avoid common pitfalls and master proven strategies to accelerate growth, secure investments, and achieve lasting success. Perfect for entrepreneurs looking to make a real impact and scale their business effectively.

• Aspiring entrepreneurs seeking a clear roadmap to startup success
• Early-stage founders looking to scale their businesses effectively
• Investors interested in understanding the startup growth and exit process

High Growth Handbook (2018) reveals how to confidently lead through high-growth periods by shifting your focus from everyday tasks to big-picture strategy. You’ll learn to empower your team and make effective decisions that guide the organization forward. This guide helps you refine your leadership style and adapt as your company grows, ensuring you’re well-prepared for the challenges ahead.

• CEOs seeking to enhance their leadership skills
• Entrepreneurs interested in rapid business growth
• Board members aiming for effective company governance

The SaaS Playbook (2023) offers practical strategies for building and scaling a SaaS business without relying on venture capital. It covers essential topics like finding product-market fit, setting effective pricing, standing out in competitive markets, and avoiding common pitfalls. Designed for both developers and nontechnical entrepreneurs, it provides actionable steps to bootstrap and grow a successful software business.

• Aspiring entrepreneurs
• Software developers and founders
• Nontechnical entrepreneurs

Mastering the VC Game (2011) gives you an insider’s guide to navigating the high-stakes world of venture capital, from landing funding to building a partnership that works. You’ll learn how to craft a winning pitch, negotiate like a pro, and keep control of your vision while working with investors. Packed with real-world stories and actionable advice, it’s your playbook for turning a startup into a success story.

• Aspiring entrepreneurs seeking venture capital insights
• First-time founders navigating startup funding challenges
• MBA students exploring careers in venture capital

Smart Startups (2023) uncovers the strategies used to build major companies, direct from 18 Harvard Business School founders. This guide puts to rest the myth of the instant genius and easy investor wins. Instead, you’ll see how practical, even if unconventional, wisdom is needed to turn a great idea into a company that lasts.

• Aspiring entrepreneurs looking for tips
• Current founders seeking insights beyond your average business advice
• Anyone intrigued by how successful HBS founders truly build world-class companies

After the Idea (2025) offers guidance to startup founders who are just getting started. From product discovery to choosing the right cofounder, learn how you can set yourself up for success.

• Anyone with an idea for a startup
• People who are struggling with their startup
• Entrepreneurs looking for expert guidance

Impossible to Possible (2024) recounts the journey of Maruti from its modest beginnings to becoming India’s leading automobile company. It highlights how innovation, collaboration, and perseverance transformed daunting challenges into opportunities for growth. Beyond the auto industry, it draws lessons on leadership, policy, and nation-building.

• Ambitious business leaders seeking lessons in transformation
• Policymakers interested in industrial development strategies
• Anyone eager to learn from success stories

Gilded Rage (2025) exposes how tech billionaires like Elon Musk and Peter Thiel became radicalized members of the MAGA movement and, more importantly, why. It unravels the strategic machinations of Big Tech’s support for Trump and lays bare just how much both parties stand to gain from what was, to start with, the unlikeliest of alliances.

• Voters who want to know how their political choices are really being shaped
• Tech workers ready to reckon with the industry’s rightwing shift
• Anyone still making sense of the 2024 US election

Unstoppable Entrepreneurs (2025) outlines seven distinct paths to entrepreneurial success, drawn from the diverse stories of successful founders. It provides practical frameworks for launching a  business, introduces the key ingredients for entrepreneurial success and shares strategies for overcoming funding obstacles and navigating setbacks.

• Budding entrepreneurs with groundbreaking ideas
• Business owners looking to scale their enterprise
• Employees who want to drive innovation in their organizations

All In Startup (2014) is a hybrid business guide and novel: it follows Owen Chase, a founder with nine days to save his failing company and crumbling marriage, as he unexpectedly advances through the World Series of Poker and meets Sam, a mysterious venture capitalist who offers both revolutionary business advice and romantic temptation. Through their high-stakes journey in Las Vegas, Sam teaches Owen how  to de-risk his startup ideas, conduct proper validation, and push forward only when the odds favor success rather than acting on unproven assumptions.

• Aspiring entrepreneurs who want to test their ideas’ validity
• Struggling start-up founders ready to be coached to identify pain points
• Product managers who want better customer discovery frameworks

"MAKE: Electronics" by Charles Platt is a comprehensive guide that takes readers on a journey through the world of electronics. With clear explanations and hands-on experiments, the book teaches beginners how to create their own electronic projects. Covering topics such as basic components, circuitry, and microcontrollers, it is a must-read for anyone interested in learning about electronics.

• Anyone interested in getting started with electronics and DIY projects
• Students or hobbyists looking to build a strong foundation in electronics
• Professionals who want to expand their skills and knowledge in the field of electronics

Scaling Lean by Ash Maurya provides a practical guide for entrepreneurs and business leaders on how to apply lean principles to grow their startups and businesses. Maurya introduces a systematic approach to scaling that focuses on continuous innovation, validated learning, and a relentless focus on creating value for customers. Through real-world examples and actionable strategies, the book offers valuable insights for anyone looking to scale their business efficiently and sustainably.

• Entrepreneurs and startup founders looking to scale their businesses
• Business leaders seeking practical strategies for growth and innovation
• Individuals interested in applying lean principles to streamline and improve their organizations

Explosive Growth by Cliff Lerner is a captivating book that delves into the strategies and tactics behind the rapid expansion of successful startups. Drawing from his own experiences, Lerner provides valuable insights and practical advice for entrepreneurs looking to achieve explosive growth in their own ventures. Whether you're a seasoned business owner or just starting out, this book offers a wealth of knowledge to help propel your company to new heights.

• Entrepreneurs looking to accelerate the growth of their startup
• Business professionals seeking practical strategies for achieving rapid expansion
• Individuals interested in the behind-the-scenes stories of successful tech companies

The Startup Owner's Manual by Steve Blank and Bob Dorf is a comprehensive guide for entrepreneurs looking to build a successful startup. It provides practical advice and step-by-step instructions on how to develop a business model, validate your ideas, and effectively launch your product or service. Whether you're a first-time entrepreneur or a seasoned business owner, this book offers valuable insights and strategies to help you navigate the challenges of starting and growing a business.

• Entrepreneurs who want to launch and grow a successful startup
• Startup founders and small business owners seeking practical guidance
• Individuals looking to validate their business idea and identify their target market